Research on Supply Chain Option Problems of Agricultural Products in the Perspective of Farmer-Supermarket Direct Purchase

In recent years, the rise of farmer-supermarket direct purchase is one of the innovative modes in agricultural supply chain operations, study its operation is very important for improving the operational efficiency of the agricultural supply chain. This paper based on the newsboy model and centralized decision-making model, established agricultural supply chain coordination model with option contract based on farmer-supermarket direct purchase, and analyzed the supply chain coordination conditions about the model, ultimately to achieve the maximize interests for farms, the specialty cooperative of peasants and supermarket. The C++, MATLAB software and other methods were used to analyze and solve a concrete example.